Are you running out of ideas for how to enhance lead generation in business? Sometimes, it can be demoralizing when you’ve exhausted every avenue to find prospects for your business sales pipeline. The good news is that there are always more avenues to delve into. And fortunately, one such avenue is LinkedIn.
LinkedIn is one of the best tools for finding sales prospects. The reason is that LinkedIn helps to gather all prospective customers in one place and then makes it easier to search for them, reach out to them and post relevant content to them.
Here in this article is useful advice on how to leverage LinkedIn as a sales tool. So ensure you read on to be up to speed on the latest tactics for social selling on LinkedIn.
The Steps To Sell Through LinkedIn
Take cognizant of the following steps to sell through LinkedIn without stress.
Build Your Digital Profile
The first step to start selling through LinkedIn is to “build a professional digital profile”. Building a LinkedIn profile for the purpose of selling is a lot different from building your profile for job placement. As a salesperson, you should be able to capture prospects’ attention at the top of the profile with a short catchy, and descriptive headline
This means that whenever anyone clicks on your profile, they will know the reason why you are trying to reach out to them. Once you’ve written your headline, upload your profile picture, as well as your background header image. Make sure your profile picture and your background header image project professionalism.
After that, move down to the “experience” section of your profile. Add relevant multimedia such as videos, presentations, and pdf on product knowledge.
Use LinkedIn’s Search Function
The next move after building out your profile is to use LinkedIn’s search function, especially the advanced search features. Look up for people based on the industry they work with, their seniority position, the LinkedIn groups they belong to, their skills, interest, and geographical location.
Even if you have target customers already, the LinkedIn search function can help you find these exact customers. Moreover, no matter who your ideal prospects are, you will be able to locate them through LinkedIn search functions.
Connect With Prospects
After identifying the appropriate prospective clients, connect with them. Make sure you save them as a contact, as this will allow you to follow them and their activities.
Likewise, send them a customized message about what you sell. Follow what their connections share about their needs or industry trends. In addition, stay alert to trigger events that will give you a reason for reaching out in order to strengthen the relationship. For example, job change, company growth, industry events, and so on. Ensure you always share relevant content.
Join Groups
There are diverse and different professional groups on LinkedIn. Try to join those groups in the areas where you will find clients, buyers, and competitors. Follow members in the group whose updates you want to see, and reach out to them through messages. More importantly, be sure to join those groups where your target prospects are members.
In Conclusion
Nowadays, the role of sales is no longer to sell but to facilitate the right conditions for buyers to make a purchase. Hence, LinkedIn is a platform that ensures your personal profile and business brand attract and retain customers.
