You might probably be afraid of making one of the most common marketing mistakes, especially if you’re running marketing campaigns. In this article, we’ll talk about the top 5 marketing mistakes to avoid in 2021.
Everyone, from small business owners to professional marketers, makes marketing mistakes. However, you should be ready to learn from those mistakes by discovering more about your audience and what exactly works for them.
Highlighted below are the top 5 marketing mistakes to avoid this year:
Making assumptions without testing
Making assumptions about your customers, your competitive landscape, your audience, their behavioral intent is one of the biggest marketing mistakes. You are completely wrong – at least most of the time.
Therefore, since there are numerous research and feedback tools available to help you analyze your audience, you don’t need to assume anything.
Survey your customers and find out their opinions on the features of your products and services. Also, while interacting with the customer, you may ask for individual feedback. This will enable you analyze the results and identify problematic areas of your business.
Ignoring customers’ complaints
With several social media channels available today, dissatisfied customers can share their bad experience online.
With just a few clicks, they can post negative feedbacks about your product or service on their Facebook, Twitter, Instagram, or any other social media platform.
Whenever this happens, you need to respond immediately on that same site and let everyone know that you care about your customers. Asking them what you can do to make everything right will go a long way in easing tension.
Make promises that you can’t deliver
You create an untrusted image about your brand when you make promises that you can’t deliver. Also, you’re setting your customers to have a bad experience with your brand if you try to roll out a product without testing it appropriately.
Making it difficult to purchase your product
The process of choosing and purchasing should be easy and straightforward if you want people to buy from you online. A frustrated or confused customer will probably leave you for your competitors if they find it difficult to buy from you.
Therefore, investing in a user-friendly website with convenient search and filtering options is the best choice. Declare any shopping costs or procedures in advance and give the client as much information about the products as possible.
In addition, on your social channels, always explain how and where to find your products, how to enter the website, and what they can expect along the way.
Branding products without researching your audience
A perfect example of a company that made this mistake is Honda.
Honda launched a new car model in 2001. They marketed it as Honda Fitta in Europe and Honda Fit in Asia. However, Honda didn’t realize that the word “Fitta” means female genitalia in Swedish. As a result of this, the car was rebranded and named the model Honda Jazz.
Therefore, the key point is to always research your target audience in order to avoid these kinds of marketing mistakes in 2021. Do you need help with marketing of your products and services, reach out to us at Ovacom Consulting.
