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September 17, 2022

Every business, whether a startup or a seasoned veteran, makes a plan for generating profit. And consequently, they need at least one solid business model to survive and grow. It’s a great concern that some businesses do not make it past the growth stage.They close their doors in five years or less. Truly, firms understand...

September 17, 2022

Are you running out of ideas for how to enhance lead generation in business? Sometimes, it can be demoralizing when you’ve exhausted every avenue to find prospects for your business sales pipeline. The good news is that there are always more avenues to delve into. And fortunately, one such avenue is LinkedIn. LinkedIn is one...

August 25, 2022

Marketing campaigns can help you achieve your business objectives. As such, you need to have a good marketing strategy. In turn, defining good marketing metrics can help build a solid marketing strategy. Thereafter, you can track numbers, analyze data, and use these metrics to measure your results. This article will give you some insight into...

August 10, 2022

2021 experienced rapid market shifts in the technology industry. These shifts resulted in major opportunities for IT firms as well as better career opportunities generally. This post considers IT firms in 2022 and the rising career in tech. Major opportunities for IT firms in 2022 Global recovery from the pandemic and the ongoing Ukraine-Russian crises...

June 6, 2022

You need to nail down your marketing process in order to connect with your audience and make more sales. However, to do this effectively, you need to know how to avoid common marketing mistakes. Then, you can combine its implementation with your marketing campaigns to your competition. Why you should avoid making marketing mistakes Essentially,...

May 10, 2022

Starting a business may not be easy. Many important activities go into it. One of these is preparing a detailed business plan. But, what are the elements of a good business plan? After all, it can be very much like your road map to success. What is a business plan? A business plan is generally...

March 9, 2022

A business portfolio is a collection of a firm’s goods, services, and strategic business units that allows the organization to expand its vision and meet its strategic objectives. Managers may make strategic business decisions for the whole portfolio by looking at this portfolio and each company unit individually. Also, each unit in the portfolio might...