Yes! You may have breathed a sigh of relief when that blue bird that left Nigeria came flying back recently. This is true especially if you used Twitter to boost your business. In any case, you may want to know how to boost your business in post-twitter ban lift. Here are a few tips on boosting your business and making up for lost time.
Implement the PRISM framework
First, the PRISM framework can help you increase profitability. Generally, people use it to build awareness so more PEOPLE know their brand. Then, they focus of RELATIONSHIPS with their followers. Next, they work towards using INBOUND TRAFFIC to gain more conventions.
Thereafter, they perform SOCIAL RETARGETING to reel back website visitors while building their SUBSCRIBERS base. Finally, they pay attention to MONETIZATION on the Twitter platform.
Tweet different content frequently
Ideally, you should make around 10-40 tweets each day. In addition, you should regularly tweet various forms of content. This means that you should post a mix-up of texts, pictures, videos, and so on. This way, your audience will not be bored. More importantly, try to post other useful content rather than self-promoting all the time.
Build the quality and quantity of followers
Similarly, you should try to increase your Twitter following. The quality of your followers is important. After all, you wouldn’t want your audience to be largely made up of those not in your target audience.
So, be more active. Follow relevant people in your industry. Engage with their posts and post more often.
Use hashtags to gain more engagement
Furthermore, with the use of hashtags, your tweets can get to more people. More so, you can record up to 50% more engagement. But, try to restrict its use to only 1 or 2 hashtags per tweet. How can you identify good hashtags? Use a tool such as Ritetag.
Use engaging headlines
In addition, make the headline of your tweets to be engaging. Ask yourself; what tweets are you most likely to click on your timeline? You guessed it – compelling ones. Therefore, it can be beneficial to use a tool like The Emotional Marketing Value Headline Analyzer to assess your headline score. Thereafter, optimize your tweets and blog titles so you gain more clicks on Twitter.
Make use of relevant influencers
In the same vein, try to build good relationships with influencers. After all, they may already have your target audience among within their reach. As such, they can help you increase your Twitter following, engagement, and web traffic.
So, engage in their posts and interact with them. You may even pay them to promote your business.
Use custom audiences feature in Twitter ads
Likewise, when you place your Twitter ads, take advantage of the custom audiences feature. Consequently, your ads are placed before your most targeted viewers. The source of these targeted viewers includes your email list and website visitors. Moreover, your ads will tend to convert more with this feature active as you promote your business.
Use Twitter analytics to consistently track and optimize
Finally, take advantage of the benefits of Twitter Analytics. For instance, you can easily discover audience likes. Similarly, you can track impressions, clicks, and engagement. Then, start analyzing your tweets and working towards increased engagement levels. Ultimately, this paves the way for you to optimize subsequent tweets.
Wrapping it up
Perhaps, you already put in some work on your Twitter business profiles but you do not seem to get much post engagements. Even as Twitter resumes operation in Nigeria, you may want to know how to boost your business in post-twitter ban lift. Not to worry, put these tips in action to gain more followers, clicks, and leads.
