Today, knowing how to use Twitter for your business can aid your business growth. Most business owners are thinking of how to incorporate Twitter into their business marketing strategy. With millions of users each day, Twitter can be a powerful tool for raising business awareness, developing leads, and interacting with customers.
There is no doubt that social media is valuable to businesses of all sizes. It spans multiple demographics and spreads the message of your business. Therefore, as a business owner, you need to carefully consider how Twitter fits into the overall social media marketing plan of your business.
Highlighted below are some ideas on how to use Twitter for your business:
Use Hashtags
Hashtags are searchable words or phrases that group hundreds (or even thousands) of tweets. It is a great way to increase the visibility of your content outside of your followers.
Many brands stick to popular trending topics to sell their products or contribute to these trending conversations. Therefore, you can also draw attention to your brand or the event you’re hosting by creating your own hashtag.
However, you simply can’t use any hashtag. You must ensure that the hashtags are relevant to your content. For example, if you tweet something about a business, you might use the hashtag #Entrepreneurship.
Furthermore, limit the number of hashtags you use on your post. This is because so many hashtags make people feel like your posts are spam-like. Thus, they are less likely to interact with your content.
Use Direct Messages to Handle Problem
Over the years, direct messaging has evolved, especially for brands. It has become a major platform for troubleshooting and addressing customer issues. And the way you interact with them is extremely important.
Therefore, handling individual customer complaints through DMs is smart for a couple of reasons. For one thing, people won’t think less of your company because you’ll be handling each problem privately. Also, there is no character limit on DMs, which offers you a free license to attend to your customer properly.
Use Gifs, Photos
Using Gifs and photos in your tweet is another great way of connecting with your followers. You can add up to four pictures to a post on Twitter. Also, Twitter has a built-in GIF keyboard. Simply search for keywords and select the best segment for your tweet.
Live Tweeting
Doing live tweets is another great way to get a topic trending on Twitter today. Essentially, live-tweeting is when users tweet their reaction to an occurring event, be it in entertainment or breaking news.
Therefore, if you’re hosting an event and want attendees to tweet about it, it’s a good idea to create your own hashtag for the event and share it with attendees so they can post and follow.
Host a Twitter Chat
Another way to attract followers and stay on top of topic trends is to host a Twitter chat on topics related to your brand or expertise. Twitter chats are straightforward. However, a relatively large and active follower base is required to be successful.
Furthermore, Twitter chats usually take about an hour. They are a great way to showcase your social media activity and attract your followers (and their followers).
There are other ways you can use Twitter for your business. Interacting with influencers and using advertising options such as promoted tweets, trends, and accounts are just some of the ways. Therefore, get the most out of your company’s Twitter account by tweeting on the go from your mobile app, embedding Tweets on your website or blog, and building real followers over time.
You think this could be a lot of work? Contact Ovacom Consulting to manage your Twitter account.
