As a new business owner, are you struggling to increase sales and engage mobile phone users? There is no doubt that mobile devices play an important role in the world of e-commerce. 25% of all online sales come from mobile devices. However, learning mobile marketing takes time and involves a lot of trial and error.
Mobile marketing is a strategy used by business owners and marketers to interact with consumers using mobile devices. Technically, all forms of marketing are mobile-ready. Given that the average person spend around 3 hours and 10 minutes every day on their phone, it’s no wonder business leaders want access to these people.
Here are four general tips for improving your mobile marketing strategy and practical advice for each suggestion.
Check and improve the user experience of your site
User experience (UX) is an important factor for all business owners. A good user experience means that consumers can browse your site better, enjoy the added accessibility options, and have a reason to stay involved with your brand.
There are countless ways to improve the user experience of your website. First of all, it’s a good idea to find a way you can speed up your site. Business owners has figured out that consumers are much more likely to bounce off a page if it takes more than 3 seconds to load.
Furthermore, adding contact forms to your website and ensuring they are easy to find is very important.
Optimize videos and images in email
Email marketing is arguably one of the best ways to improve customer engagement and grow your lead list. However, did you know that the vast majority of customers check email from their mobile devices? In other words, if you want to see more engagement on your website, your messages should work on smartphones and tablets.
Therefore, you need to make sure your images and videos are formatted for mobile devices. Consumers don’t like it when they receive an email from a company and it’s broken or incomplete. Also, don’t forget to use alt text to help consumers who still end up with broken images.
Strengthen your social media strategy
Today, over 3 billion people use social media. As a result, no one is surprised to learn that marketers are using social media platforms as a way to generate leads and build close relationships and sales. However, does your social media marketing strategy have something to appeal to your mobile fan base?
Thus, adding video content to your upload schedule is a great way to improve your mobile strategy. We encourage you to pick up popular blog posts and turn them into compelling videos. Take this opportunity to add new information, build your brand’s personality, and interact with your viewers.
Ensure your content has voice search keywords
People often say that SEO is the key to a successful business. This statement is correct to some extent, but there have been many changes. Voice Search, for example, is a new subset of SEO that depends on voice-activated devices or programs – Think Google’s Home Assistant or Amazon’s Alexa.
Consequently, as people become more dependent on this technology, business owners are finding ways to improve and tweak their existing voice search frameworks.
Voice SEO differs from traditional SEO in that it focuses on what consumers say, not what they write. As a result, marketers use this subtle language difference to optimize business-specific keywords. Thus, when someone asks a question related to your niche, they are likely to see a link to your website.
Conclusion
Mobile marketing will continue indefinitely; consumers love smartphones and we cannot blame them. As our technology evolves, we look forward to finding new ways to interact with our target audience through social media, email, and our website. The secret to a successful mobile strategy is the desire to try out ideas and analyze the results, especially if you are a new business owner.
