For many, Valentine’s Day is special. They use it to profess love. However, there are opportunities for brand promotion on Valentine’s Day that you can maximize. For example, you can better engage your existing and potential customers. Read on to know some of these biggest commercial opportunities for your business.
Organize valentine’s day sales
Certainly, there are many derived benefits to running a valentine’s day sales. First, you can use website popups to build your email list subscribers. You could do this by offering a discount, giveaway, or early access.
Essentially, the popup will guide visitors to your products page for the sale.
Remember, you should combine the popup with promotional emails. You simply invite your prospects to treat themselves to your products during valentine.
Also, you could group your products around the valentine’s day theme and promote them as ideal gift options.
Create valentine’s day gift guides
Valentine is a time when people search for the perfect gift for their loved ones. Consequently, giving gift guides is one of the main opportunities for brand promotion on valentine’s day. Surely, you can include your products in the guide.
Run couples-themed promotions
You can incorporate the “couple” theme into your marketing during the Valentine period. For example, you could promote your products or services especially targeting couples.
Post a DIY tutorial
Perhaps, you can think of a relevant craft tutorial you could give. It could be in the form of a video or a live session. Primarily, the purpose is to engage your audience and establish a brand personality.
Appreciate your customers
After all, it is a day associated with romance and love. You can seize the opportunity to show some appreciation – while subtly promoting your products. Surely, sending personalized emails can help you do this.
Such appreciation messages are also great to reward customer loyalty. For instance, you could complement product purchases with free swags or extra perks.
Publish posts on Google
Similarly, you can publish posts on your Google My Business platform. For example, you could create an events post or an offer post. Besides, you gain associated benefits such as increased Google Maps ranking when you do this.
Team up with a local influencer
Likewise, you can look for an influencer who fits your brand and team up. Basically, you can easily drive more traffic to your business using the high engagement rate of influencers.
Create awareness on social media
Finally, make sure you fully make use of your social media channels. In other words, build hype about your brand on social media even before valentine’s day. Moreover, you can make use of tools such as Instagram’s countdown timer and shopping bags.
Conclusion
Even if Valentine’s Day is not so special for you, you can still take advantage of opportunities for brand promotion on valentines day. Use it to redefine your brand, create awareness, and retain existing customers.
