An important aspect of your business is marketing. It is what can drive traffic and sales to your business. But it need not be a stressful process. There are top automation tools for marketing to us. Read on for a guide on these marketing automation tools.
Tasks for top automation tools for marketing
Perhaps, you are wondering if you actually need these tools. You can take a look at the tasks below to ascertain your needs. In other words, automation tools can help you with the following tasks:
- Customer data collection
- Lead generation and follow-ups
- CRM software integration
- Email marketing automation
- Targeted marketing campaigns
How to know if you need marketing automation tools
Meanwhile, you may wonder if you truly need these tools. Not to worry. You can use the guide below.
A marketing team
First, you should have a marketing team. This team can be made up of at least one person. surely, it is a great help to have someone in your team who does the actual marketing. After all, automation software helps streamline and scale your marketing efforts, but it cannot replace an actual marketer.
Identify a marketing channel with the greatest potential
Second, an automation tool is great when you have identified a working channel. In that case, it can help you scale your marketing.
Define your strategy
Third, your marketing efforts or activities should have an underlying strategy. In such situations, marketing automation tools can become more effective.
Be ready to trade off the expense for more time
Furthermore, your marketing team may have less time or are swamped. In that case, an automation tool can take up the workload. However, you should be ready for the attendant financial trade-off.
Types of automation tools for marketing
Sometimes, you have a specific marketing need. Then, you may go for top automation tools for marketing that meets that specific need. Consider the different types of marketing automation tools as discussed below.
- All-purpose automation tools for marketing
- Email Marketing Automation tools
- Social Media Automation tools
- Customer Journey Automation tools
- Pricing Automation tools
- Advertising Automation tools
- Loyalty and Referral Automation tools
All-purpose automation tools for marketing
Usually, if your marketing efforts are already in high gear, you may opt for an all-in-one marketing automation tool. In other words, you want a marketing tool that can automate most marketing activities. These tasks can include lead nurturing, ad-buying, and email automation. Great automation tools you may go for here include the following:
- Omnisend
- Marketo
- Eloqua
- HubSpot
- Pardot and
- ActiveCampaign
Email Automation tools
Now, this is one of the most useful automation tools. You can use such tools to send transactional emails, send trigger emails, or even build complex automated campaigns. Examples of email automation tools include the following:
- Mailchimp
- Automizy
- Constant Contact
- Customer.io
- Drip
Social Media Automation tools
Likewise, it is possible to automate different aspects of your social media marketing. Remarkable, social media automation tools can go further to help you automate content publishing, monitoring, and analytics. Great examples of social media automation tools are mentioned below.
- Hootsuite
- Buffer
- CoSchedule
- Sprout Social
- Mention
Customer Journey Automation tools
These tools can help you with the main stages of your customer journey. These include lead generation, scoring, and nurturing.
Examples of such automation tools are listed below.
- Leadfeeder
- Act-On
- LeadSquared
- Infusionsoft by Keap
Pricing Automation tools
Many business owners really find pricing automation tools useful. You can keep prices competitive. In addition, you can implement your pricing strategy to your advantage. Top pricing automation tools include the following:
- Prisync
- Wiser
- Informed
- Skuuudle
Advertising Automation tools
You can create and optimize digital ads using advertising automation tools. Here are some great examples.
- AdRoll
- Metadata.io
- Zalster
- Revealbot
- Trapica
- Shoelace
Loyalty and Referral Automation tools
Finally, this category can help you out with the word of mouth marketing. Thus, you are able to create some buzz around your products. Examples here include the following:
- Referral Rock
- TapMango
- Ambassador
- Clutch
- Belly by Mobivity
- Leadfeeder for Marketing
Summing it up
You have successfully identified your need for a marketing automation tool. Subsequently, you can take your next step. Simply check out the top automation tools for marketing. See what fits your needs. Then, go for it. Most likely, you will be able to take your business to new heights.
