Many business owners don’t realize that their website needs a blog to enhance business growth. Imagine a scenario where you’ve built your website with WordPress; you know people might find it strange that it doesn’t feature a blog. However, blogging can feel like the last thing you can justify spending time on especially when you’re engrossed with the day-to-day running of your business. This could lead to you postponing or overlooking it.
Having a website for your business is a great idea because it means you’re designing and developing your way to success. However, your website might look great, offer a positive user experience, has excellent sales copy, but enough business still won’t be coming your way.
This could be because you completely overlooked adding a blog to your website. Therefore, why should your website have a blog?
This article will educate you on the importance of having a blog on your business website.
Key Reasons Why Your Website Need A Blog
We are going to take a look at the key reasons why your website needs a blog. These are just a few pointers on why you should start publishing content regularly.
More Opportunities To Be Found
A typical business website consists of few essential pages that might be enough to sell your proposition. However, it may not help you get potential customers to your website in the first place. As a result, your business website needs a blog.
You see, publishing blog posts provide another opportunity for your website to be found by people searching the website.
Provide Content To Share On Social Media
Social media is your friend, and your ideal clients and customers are probably already hanging out there. Therefore, you need to have a social media presence so that they can find you.
Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have become a crucial part of every digital marketing strategy. Consequently, your blog serves the purpose of providing relevant and original content on social media that will help drive traffic back to your website.
It Offers You Industry Credibility
Having a blog also position you as an expert in your field. In other words, it tells your competitors, employees, and customers that your company is a credible source that is up to date with industry innovations.
Another Channel of Communication
Each blog post and its accompanying comments from people offer your audience the chance to communicate with your business. Although it’s quite time-consuming to respond to comments, setting aside time each week to moderate and respond to comments helps you deliver extra value to people.
Furthermore, do not worry about negative feedback being left on your blog. Rather, respond to these negative feedbacks in a calm and collected way because it demonstrates that you’re willing to listen to your customers.
More Networking Opportunities
Another great benefit of having a blog is that it provides more networking opportunities. Featuring other players in your industry that you’re impressed with (on your blog) also help to initiate some networking opportunities.
Also, your blog post can be so impressive that it may attract the attention of a potential business partner. As a result, blogging helps to share useful information with your audience and also lays the foundation for a potential partnership.
Increase Your SEO Performance
Adding a blog also provides other SEO-related benefits to your website. In basic terms, website that publishes content often will stand a much better chance of being found by their audience, compared to a dormant website. This is because publishing content regularly signals to search engines like Google that your website is active.
There you have it: the key reasons why your website needs a blog. Although, blogging isn’t always easy, following the above advice and regularly publishing new content can help you generate more leads for your business. And if you need help with the creation of blogs for your website, reach out to us here.
