And now, announcing the new reigning champion of the internet, TikTok. It has replaced Google as the most popular web address globally for 2021. Then, you ask; what are the top online destinations? You may also need to know how to leverage the top 3 online destinations in 2022. Read on to find out.
Most Popular Online Destinations In 2021
Cloudflare is a cloud services company that tracks online activity. Their analysis of web traffic for 2021 showed that TikTok is now the world’s most popular online destination. Interestingly, TikTok overtook both Facebook and Google.
Previously, TikTok has not gotten a position above the number 7 in web traffic. However, in 2021, rankings show that TikTok dominated the top spot in February, March, and June of 2021. More so, it has held the top position since August 2021.
According to Cloudfare, here are the top 10 most visited internet sites in 2021.
- TikTok
- Microsoft
- Apple
- Amazon
- Netflix
- YouTub
Similarly, the top 10 most visited social media platforms for 2021 are as follows:
1. TikTok
2. Facebook
3. YouTube
4. Twitter
5. Instagram
6. Snapchat
7. Reddit
8. Pinterest
9. LinkedIn
10. Quora
How to Leverage Top 3 Online Destinations In 2022
From the foregoing, your business cannot afford to ignore the most popular internet and social media sites currently. These include TikTok, Google, Facebook, and YouTube.
TikTok becomes the most visited online platform
TikTok is a Chinese-owned app that was launched in 2016. In addition, it is a video-focused social media site. Clearly, one reason for the increase in Tiktok’s popularity is the Covid pandemic. Moreover, the app was used a lot for entertainment during the lockdown.
For instance, in July 2021, TikTok was downloaded over. More so, it has over one billion active users globally.
Tips to Leverage Tiktok In 2022
More and more people use TikTok for entertainment, information, and services needs. Again, Cloudfare reports that over 1 billion users sign on to scroll TikTok monthly. Therefore, the following are some tips you could pay attention to.
Video marketing
clearly, video content is turning out to be the most popular type of content. Thus, you can prioritize using short video content to reach a massive number of users on this platform. Remember, your content should be authentic. Likewise, it is not all about selling, you should include uplifting content.
Influencer marketing
Furthermore, TikTok has been integral in advancing the careers of some popular entertainers such as Lil Nas X. What this means is that you could use popular entertainers to connect to your audience on the platform.
Use targeted marketing
Moreover, since TikTok has turned out as a ubiquitous part of daily life for many people, you have a good chance to reach the right market. This means that you can effect your targeting strategies to get more customers.
Tips to Leverage Google In 2022
Though Cloudflare has ranked Google in second place among the top 10 domains in late 2021, you cannot leave out the tech giant in your plans.
Use SEO
Use Search Engine Optimization best practices to reel in customers. This entails ensuring your business is listed in the Google My Business directory. In the same vein, ensure you regularly update your channels (website and social media pages) with regular quality content.
Use paid ads
Furthermore, paid ads are a quick way to generate results. More so, you can link them up with the content on your other channels such as your website and social media pages.
Always do keyword research
Above all, you have to research out trending keywords in your industry. Then, you incorporate such words in all your channels. Consequently, when potential customers make search queries on Google search using those keywords, your business would appear.
Tips to Leverage Facebook in 2022
Interestingly, Facebook retains its edge as the most widely used social network. There are over 2.9 billion monthly active users and over 1.9 billion daily users.
What this means is that Facebook remains an important marketing platform in your arsenal.
Thus, prioritize posting relevant and quality content on your Facebook page. Quite importantly, focus both on organic marketing and paid advertising to reach your audience and get new customers.
Tips to Leverage Youtube in 2022
Again, video seems to be the king of content currently. And, YouTube continues to be highly relevant. Furthermore, a huge number of people visit the platform on a daily basis.
Therefore, it can be useful to set up a YouTube Channel where you post quality content. Remember, your videos should be entertaining, informative, inspirational, and engaging.
Likewise, you can do some paid video ads on YouTube to generate more conversions.
Wrapping It Up
Knowing how to leverage top 3 online destinations in 2022 may not be all you should do. The other top internet and social media sites are useful too. For instance, Netflix remains the world’s most visited streaming website. Similarly, Whatsapp continues to pull its weight as a popular message app. You can use them to get ahead in your business.
