The ongoing AFCON Cup games are giving spectators around the world an opportunity to celebrate the greatest moments in African sports history. Truly, the Cup provides huge opportunities to the host country and the entire continent. So, what opportunities for branding in AFCON 2022 can you take advantage of? This piece considers some of them.
The AFCON Tournament is boosting local businesses
This is the 33rd edition of the Africa Cup of Nations (AFCON) organized by the Confederation of African Football (CAF). With the influx of numerous fans visiting Cameroon to cheer their national teams, local businesses get to enjoy the associated economic boost. Specifically, their businesses can get a revival and boost in revenue.
Areas of opportunities for branding in AFCON 2022
Sportswear industry
Many consider the sportswear business as a good and profitable business during the period of the football event. You can make good sales from selling jerseys of 24 countries participating in the AFCON games.
More so, the competition generates great enthusiasm especially when the country wins. Thus, more sales of jerseys will be made.
As such, your business can use the opportunity to include its brand in such jerseys.
Online betting centres
In addition, different brands launch their AFCON campaigns during this period. You too can do the same.
Think about it. A lot of people will patronize online betting centres looking to make some money from predicting games. Depending on your target customers, this presents a perfect opportunity to place your brand before them and advertise your products and services. You can simply liaise with the betting centres.
Hospitality and Tourism sites
Furthermore, you can identify popular hotels and tourism websites in Cameroon. Surely, these are sites that can garner visits from tourists and visitors to the AFCON games. Again, depending on your business, this can provide opportunities for branding in AFCON 2022 for you. This way, you get to benefit from the economic spinoffs from the games.
Music
The AFCON 2022 tournament has a theme song. In fact, music adds a special flair to the excitement of the football games. People also get to support their national teams by singing songs. Therefore, working with popular music artistes to ride on the wave of the games using music can be effective.
Branding Match broadcasts
Generally, you can simply advertise your brand during televised matches. It is a question of working out the process with the broadcasting houses. Surely, you can see examples of this as brands big and small sponsor broadcasts and advertise before, during, and after televised matches.
Viral content marketing
Now, this is where you have to be creative. Perhaps, you could create great content such as a video that relates to the tournament while adding some branding elements to it. Certainly, you would need to effectively use your social media channels like YouTube, TikTok, and Facebook to spread such content. Such outbound marketing tactics are sometimes great at generating brand visibility and awareness.
Influencer Marketing
Again, this is the perfect time to seize the opportunity to use popular football personalities to promote your brand. For instance, you can identify a footballer who is highly popular and get him to recommend your brand.
Conclusion
Football is the most popular sport all over the world and the African Cup of Nations is popular as well. With the need for some mood uplift considering the effects of the Coronavirus pandemic, the games provide some needed shift in attention. You too can take advantage of this by seizing the opportunities for branding in AFCON 2022.
